Juicy Couture Essay Example

Juicy Couture Essay Background of the Brand/Property: 1. Juicy Couture is perceived as a luxurious, exciting and fun brand that is designed with a strong sense of whimsy. It is a brand that produces collections of clothing, accessories, jewelry and fragrances created for women, men, children, and dogs. The current guest creative director for Juicy Couture, Erin Fetherston, describes the brand as ‘totally free-spirited and fun-loving. ’ Juicy Couture is marketed as a high-end clothing line at an affordable price, and is aimed at women ages 15–45. Out of this range, teens are their core clientele. They also have clothes and accessories for children, babies, and pets. Juicy Couture products are carried in a variety of venues but were at first only carried in very few locations such as Neiman Marcus. The company didn’t establish exclusive boutiques and flagship stores until 2006. Juicy Couture also has a plus-size line called ‘Extra Juicy’, which was exclusive to Nordstrom but is now widely available. There are 62 full-price retail stores in the United States and 18 more internationally throughout Europe and Asia. The clothes are also carried by high-end department stores and specialty boutiques. The company also operates more than 30 outlet stores in the United States and has products for sale through their website, which was previously operated by Neiman Marcus but Juicy Couture is taking its e-commerce business in-house. 2. The current product categories available under the Juicy Couture name are women’s clothes, including everything from dresses to tracksuits to sleepwear and accessories, handbags, shoes, and jewelry. They have also expanded into swimwear and watches. We will write a custom essay sample on Juicy Couture specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Juicy Couture specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Juicy Couture specifically for you FOR ONLY $16.38 $13.9/page Hire Writer They offer a young girls line and some dog accessories. Juicy Couture also produces a separate, higher-priced line of clothes called Bird. Juicy Couture also has eyewear and fragrances that they produce, both men’s and women’s. Other interesting product categories that Juicy distributes are cosmetics, Barbie dolls, and computer accessories. Juicy Couture’s top competitors are The Gap, Guess? , and HM. Juicy Couture’s price points are quite higher than those of the top competitors but they do, however, deliver a higher quality product to their customers along with a more exclusive brand image. 3. According to Women’s Wear Daily, Juicy Couture launched a new fragrance for women in September with Elizabeth Arden called Peace, Love, and Juicy Couture. Elizabeth Arden also produces all of the other Juicy Couture fragrances. Juicy Couture and Movado Group have a long-term, worldwide licensing agreement to design, produce, and market a collection of watches under the Juicy Couture and Couture Couture brand names. The collections launched in fall 2006 and are sold throughout the United States, Europe, and Asia. Juicy Couture also licenses their eyewear with Safilo Group, a leader in the premium eyewear sector. They have the right to design, manufacture, and distribute optical frames, sunglasses, and related eyewear products for the Juicy Couture brand. This partnership was formed in 2005. Schwartz and Benjamin Incorporated own the Juicy Couture footwear licenses. Juicy Couture also licenses their swimwear business. The licensee for this is Swimwear Anywhere, Incorporated. In 2008, Juicy also signed a license agreement with Maclaren Strollers. 4. Although Juicy Couture is owned by Liz Claiborne Incorporated, the former co-creative directors and current creative director have always had control over the design and marketing of the company. A signature advertising technique used by Juicy Couture is to send thousands of free outfits to celebrities, fashion editors, and stylists every year. Prior to Juicy Couture being bought by Liz Claiborne, this was the only way they advertised. Juicy began their widespread advertising program with the launch of their first women’s fragrance. Advertisements ran in magazines have always been very fun and exaggerated. For the first fragrance advertisements, a woman with an oversized red bow in her hair and a tattooed man are drinking from straws out of a perfume bottle that says ‘Juicy Couture’. Their advertisements are always light hearted and entertaining, something that is attractive to consumers who are tired of hearing about the recession and hard times that have been had. After this, Juicy advertised for their total lifestyle collections as well as their growing line of perfumes. The Juicy Couture brand is known for its whimsical styles and this idea is carried all the way through to the retail stores. Store displays include big vases filled with candy and faux mounted wildlife, like a moose, decorated with Juicy Couture jewelry. Some would even consider the fact that the designers of Juicy produced a handbag that read ‘Choose Juicy’ across the front in large block letters advertising. And this doesn’t just hold true for this one particular bag, Juicy Couture is known for splashing their name across articles of their clothing and on nameplates on many of their jewelry pieces. This is easy way for the company to advertise makes their products well known and sought-after. 5. The Juicy Couture retail stores are the epitome of the Juicy look and attitude. They are over the top and totally glamorous. The decor within the stores are unique and pleases the senses. As mentioned above, there are vases of candy scattered around the stores, along with other unexpected touches. There is no comparison when viewing the Juicy Couture website and thinking of the store that you just shopped in, the two fuses together perfectly. Colors that pop and draw the customer’s attention are a must. As well as unusual displays, which make one feel that they are not shopping at a regular store. They are shopping in a ‘Juicy’ world and that is precisely the impression that the company wishes to bring to their customers. Suggestion and opinion on licensing efforts: 1. I believe that Juicy Couture monitors the quality and look of every category of products that they license in order for them to fit within the brand image. When Juicy Couture started out as a very small and privately owned company, the designers had a very clear vision built for the company. They had always been very fun and cheeky with their designs and business approach. When Liz Claiborne bought the company, the founders and designers, Gela Nash-Taylor and Pamela Skaist Levy, stayed with the company as co-creative directors to make sure that the company’s vision wouldn’t get lost while the company was expanding. This gave the designers the opportunity to expand their line into a complete lifestyle brand with the help of Liz Claiborne in the financial, manufacturing, and distributing aspects of the business. All of the licensees for the Juicy brand understand that it has a certain image to withhold and this, along with the quality products that they produce to be sold under the Juicy name, are the reason why Juicy has licensed out the right for them to produce their products. If the purpose of good licensing is for all of the product categories to merge together seamlessly under one brand name, Juicy Couture has accomplished this task. 2. Juicy Couture has a pretty extensive distribution channel. Being that they are a large company, this is definitely a necessity. However, some people may argue that Juicy Couture has lost its exclusivity because their distribution is too wide spread. Juicy Couture seemed to have realized this a few years ago when they realized that their men’s business wasn’t working very well. They discontinued manufacturing and distributing clothes for men but still, however, produce a men’s fragrance. Right now, I think that Juicy Couture is permeating the exact market that they wish to be. They are an extremely well known company, their claim to fame being their unforgettable velour and terry cloth tracksuits, and popular companies should have widespread distribution to be made available to their large target market. In the case of them losing exclusivity, I don’t think that that’s something to be worried about. The Juicy Couture label has always been positioned at a better price point and not all consumers who want to be proud owners of Juicy Couture products can be. Also, the brand has created a separate line called Bird, which is a higher priced collection with a not so widespread distribution. By extending their brand to contain a higher priced line, they are increasing the exclusivity for that collection and allowing the regular Juicy Couture line to seem in reach to many consumers. The brand has over 80 stores within the United States, as well as stores overseas in Asia and Europe, they also operate about 30 retail outlets within the United States. The line is also distributed in a number of department and specialty stores and is also available on their e-commerce website. 3. I would say that all of the marketing efforts made on Juicy Couture’s behalf, including their advertising, web site, and store displays, are consistent with the brand. The people who operate all divisions of marketing and visual merchandising make sure that a clear and distinct brand image is seen throughout their company. Due to this seamless marketing strategy, Juicy Couture has secured a large loyal customer base. They also attract new consumers by adding product lines, such as watches and fragrance, while sticking to their signature over the top and interesting advertising program. Although Juicy Couture has been ever expanding since being sold to Liz Claiborne, their advertisements are cohesive throughout all product categories. 4. Juicy Couture has their toes in many product categories, ranging from women’s and children’s collection to computer accessories. Although I’m sure that there are some products that Juicy Couture could introduce to their plethora of already existing lines, the failure of their men’s clothing line could be a tell tale sign that there’s no need for them to over saturate their markets. Juicy Couture has been around long enough for the company to know what works with their target customer. To continue to grow and evolve within their current markets would be the best strategy for them in my eyes and maybe down the road try to introduce a new product category or line.

Social Media YouTube essay

Social Media YouTube essay Social Media: YouTube essay Social Media: YouTube essayToday, social media play an increasingly more important role in the life of society because users spend a lot of time online and they view social media as an important source of information about issues which users are concerned with. YouTube, being one of the mainstream social media, allows users to share their videos online, create their channels and, thus, create their virtual communities united by common interests. YouTube also becomes a tool of the promotion of individuals and ideas because users can use the social media to promote themselves and their ideas. In such a situation, the distinct feature of YouTube is its performativity because users publishing their videos on YouTube focus on their performativity. Otherwise, they will not attract many users and become virtually useless for other users of YouTube but the authors of those videos (Lombe Ssewamala 39). Hence, the performativity is not only the distinct feature of YouTube but also an essentia l condition of success of videos published on YouTube, whereas the public grows too concerned with the performativity that often leads to the failure of the audience to notice really significant and important issues, while perfomrability become prior to the cultural and social value of videos and messages published on YouTube. In such a way, the performativity of YouTube has a dubious effect, since, on the one hand, YouTube performativity makes it attractive and powerful social media allowing sharing visual data by users worldwide, while, on the other hand, YouTube performativity has a de structive impact on the existing legal and socio-cultural or ethical norms because often data published on YouTube violate basic rights, such as privacy or copyright, and offend existing ethical norms.At the same time, social media became generators of the mainstream culture and new trends. In this regard, it is worth mentioning the fact that the development of social media, like YouTube, opens new opportunities for the development of virtual social communities united by their common interests. Users spend more and more time online developing their virtual social relations online. Social media become an important part of their life and virtual communities created with the help of and within social media play an important part in the development of socio-cultural norms and standards that affect the development of basic ethical and cultural norms of people and influence their lifestyle substantially.YouTube has become a highly influential media which is extremely popular among users worldwide. Today, YouTube has millions or even billions of users worldwide. This is one of the most popular social media along with FaceBook, Twitter and others. The popularity of YouTube is closely intertwined with the publishing opportunity offered by the social media because users can publish their videos both documentary and featured ones. In such a way, users get ample opportunities to share th eir videos instantly. At the same time, the distinct feature of YouTube is its perfomrability because it is the performativity of videos that attracts users and the more performable a video is the more users will watch it, the more popular it becomes.Even though YouTube focuses on sharing videos mainly, the social media still opens wide opportunities for users to share their creative ideas and make them performable. Users may be driven by different concerns, while publishing their videos and sharing information with others. Some of them may be willing to publishing some interesting facts recorded by them in the real world, while others manifest their creativity with the help of YouTube.YouTube allows watching diverse videos and channels which may vary in their content. However, the popularity of videos determines their availability to the audience that influences the perception of information by the audience. For instance, the video that has the highest number of views becomes more and more popular and becomes mainstream, even though in its essence the video may have little cultural value or poor messages (Warr 291). In fact, the point is to make videos performable. The overwhelming majority of users publishing their videos on YouTube are concerned with the popularity of their videos than their content. Such a competition encourages users to focus on performativity of their videos above all.What makes YouTube really popular and mainstream social media is its performativity because the audience receive what it wants and expects from the media, the performance, the show and entertainment with the possibility of the further communication and even interaction with other users of YouTube. For instance, users publishing the video on YouTube may expect the positive feedback from other users. If they receive a negative feedback, they may become interested in creating a new video to match the public interests. In such a way, videos become more and more performable to g ain the positive feedback from the part of other users watching them on YouTube.However, often the quantity of views determines the popularity of videos in YouTube and users erroneously associate the quality of the video with the number of views. In other words, they may believe that if the video has a large number of views, than it is good and mainstream.Furthermore, users can leave comments after the video that also contributes to the formation of specific ideas because users may conduct disputes as they leave their comments.Furthermore, videos published on YouTube may encourage users to publish their video responses that contribute to the further attraction of the users’ attention to the issue that has become the subject of controversy or dispute between users.The popularity of YouTube is, to a significant extent, determined by the interest of the audience in visual information. In fact, it is not the interest proper. To put it more precisely, users prefer YouTube because this social media provides them with visual messages which are preferable for the public than print messages for instance (Warr 290). As people perceive the information about the surrounding world with the help of vision, they naturally choose YouTube in place of other social media because they have an opportunity to receive visual information that facilitates their perception of messages conveyed via YouTube.At the same time, it is necessary to take the commercial background and opportunities offered by YouTube to its users. For instance, users can benefit from the cooperation with advertisers but they need to make their videos and channels popular to attract more advertisers. In such a way, YouTube offers business opportunities for users that stimulates the development of diverse channels to meet current demands of the public or create new ones.Social Media: YouTube essay part 2

Cause And Effects Of Smog Pollution Environmental Sciences Essay

Cause And Effects Of Smog Pollution Environmental Sciences Essay Smog pollution is a major problem that this planet is suffering from everyday. It has affected our homes, weather, and health. It is a very dangerous situation for us if we do not do anything about it. Smog pollution is caused by chemicals, automobiles, factories and corporations. The greatest thing we can do as a society is try to find a way to help prevent and stop smog pollution. If the people on this planet do not do anything to stop smog pollution we are going to have a BIG problem and it will hurt us in the future. We need a plan and we need to put a stop to smog pollution. The American Lung Association (ALA) has been trying to find ways to help stop and prevent smog pollution from hurting us and the environment. If we can just do our part and find a way to prevent this problem from getting any bigger, it will benefit us all. We all have heard of smog pollution, but do we really know what it is. Smog pollution has many causes that can be hazardous and dangerous to our health a nd well being. The term smog pollution is also known as photochemical smog. It is formed by the interaction with sunlight with different types of chemicals in earth’s atmosphere (Oblack). The main component of smog pollution or photochemical pollution is ozone. Ozone is in the earth’s stratosphere, which the shields the earth from dangerous UV radiation from the sun. The problem with ozone is when it touches down on the earth’s surface it can be very dangerous and can cause serious health problems for people on the planet (Oblack). The ground level ozone is made by the emissions of automobiles that put nitrogen oxide into the air, which is caused by the vehicle’s exhaust fumes (Oblack). The organic components from the fumes combined with the ozone and fume evaporation that combines with sunlight, causes smog pollution on the planet (Oblack). Many people try to find ways to help avoid smog in a more planet friendly environment, so some people use substitut es for their everyday use. There is just one problem with that, and that is the sun. Many people don’t understand that sunlight and warm climates cause pollution. For example, places like California, Florida, and Arizona and even North America are some of the most polluted places in the country (Oblack). Another problem that causes an increase in smog pollution is the increased usage of fossil fuels for industrial, heating, and of course transportation purposes (â€Å"All that smog†). Also, cutting down, burning trees, and disposing of agricultural and organic waste can also lead to emissions of smog pollution and harmful problems for the planet (â€Å"All that Smog†). Sunlight mixed with different types of dangerous chemicals (secondary pollution) also makes it difficult to stop smog pollution from occurring on the surface of the planet (â€Å"All that Smog†), which creates another big problem. Climate is a major factor for the cause of smog pollution. M any places in the world can try to be more environmental friendly to help save our planet. Some people ride bicycles instead of driving cars. Other people try to reduce their use of using fire to warm themselves. The only problem that these people cannot get away from is something that they cannot control, and that is the sun. California is ranked in the top 10 most polluted areas in the United States. Ozone pollution that is caused by the sun has a major affect on this planet. Smog and air pollution is having a serious impact on the environment and can condemn all ecosystems (â€Å"seirraclub†). The reason why the sun causes so many problems is because the ozone layer that is supposed to protect planet earth is practically destroyed. Without the protection, the sun is able to shine radiation onto the planet and is the main reason for many health issues that people go through every day. Issues like skin cancer, radiation poisoning, and sun burn are having fatal affects on peo ple. This type of pollution not only harms humans, but it can also harm wild life and the environment. Smog can harm different plants, which can lead to damaging consequences. Because the plants are damaged, it makes it hard for plants to make and save food for themselves in their living environment (â€Å"seirraclub†). In addition, the sun and smog can destroy leaves and plants it would make many of the plants vulnerable to getting diseases. And, they cannot defend themselves from different types of bugs and insects that can cause a huge decrease in plant life (â€Å"seirraclub†). Smog pollution is a yearly problem for places like Texas, Georgia, Florida, and many other southern and sunny parts of the world, but there is also a big increase in smog pollution in the summer (â€Å"seirraclub†). This is caused by strong sunlight that burns the earth’s surface. However, the one thing that is helping smog pollution is all of the problems that are on this plan et. All of the power plants, automobile emissions, industrial, and chemical vapors are other causes of pollution (â€Å"seirraclub†). Climate changes are part of the problem as well. Within the months of June, July, and August, it makes it harder to try and control the smog pollution, due to the sun. This planet has gone through billions of years of evolution. It survived dinosaurs, the ice age, and the black plague, but because of smog pollution this planet might not be able to survive this new attack.

John Dewey Essay Example | Topics and Well Written Essays - 1250 words

John Dewey - Essay Example The community as a whole, through formal laws and customs, codifies behavior that ultimately commits individuals to a specific course of action. Such predictable actions are required for community life. The schools function as socializing agencies, internalizing the child's recognition of social duties and the will to carry them out. Dewey insisted that social ties, like the parent-child relationship, are natural. The mutual responsibilities corresponding to these specific stations are therefore intrinsic and binding. By nurturing the social spirit of the child, an habitual disposition to act out of social service and for the common good will becomes manifest. Pursuit of self-advantage and infidelity to one's social responsibilities is a primary evil according to Dewey. Freedom and social responsibility are not incompatible. Social authority is natural and inevitable, not a necessary limitation on personal freedom. Throughout his writings, Dewey retained the Hegelian insight that man achieves human qualities and fulfillment by participating in the enhancement of community life. Individuals should identify the social good as their own true good by perceiving the values and common interests that bind people together. Their freedom and happiness ultimately depend upon it. Individuals should obey the la... However, in advocating policy changes, they must persuade others voluntarily. The burden of proof is upon them to demonstrate how a specific law or practice fails to serve the common good. Dewey's theory of democracy was designed to reconcile freedom with authority, social stability with the need for reform, and universal standards with specific circumstances. He substantively refined Lockean individualism, which is popularly associated with the modern liberal tradition. Dewey comprehensively applied these insights to the reform of education. Once again, many critics mistakenly identify him with the radical, subjectivist approach of progressive education. Dewey denounced the progressive educator's romantic fetish for the "natural child." The child-centered school provided no standards at all; logically it culminated in anarchy. Proper teacher authority and a well-structured curriculum were indispensable. Dewey argued that, "to fail to assure them guidance and direction is not merely a permit to operate in a blind and spasmodic fashion, but it promotes the formation of habits of immature, undeveloped, and egoistic activity." (Dewey, 1930) Indulging a child's selfish whims would lead to an arrest of growth and the disintegration of personality. The development of mental powers follows certain laws of growth. The fact that a child might desire something does not mean that it is in fact desirable. That judgment can be determined only after critical reflection. (Dewey, 1929) The glorification of the spontaneous and immediately enjoyable also stunted the child's capacity to understand contemporary social life. These students were not socially responsible or cognizant of the forces of industrial civilization. While

Human and Plant Physiology Coursework Example | Topics and Well Written Essays - 1000 words

Human and Plant Physiology - Coursework Example The mesophyll tissue, which is made up of spongy cells, and palisade cells contain a huge number of chloroplasts. Chloroplasts contain chlorophyll (a green pigment) which absorbs light energy during photosynthesis. The leaf’s palisade tissue contains the greatest concentration of chloroplasts and it is in this tissue where most photosynthesis takes place (Adds, Larkcom, and Miller 2004, p3). Explain the Exchange of Oxygen and Carbon Dioxide between the Plant and Its Environment Gaseous exchange indicates the exchange of oxygen and carbon dioxide between the plant and its environment or surrounding. There are two processes of gaseous exchange, photosynthetic gas exchange and respiratory gas exchange. In photosynthetic gas exchange, carbon dioxide is taken up and oxygen given off by the plant. On the other hand, in respiratory gas exchange, the plant takes up oxygen and gives off carbon dioxide. The process that predominates at a certain time can be determined at the leaf surfac e of the assimilating plant. Respiratory carbon dioxide escapes when it is dark. Under optimal conditions for assimilation, photosynthesis is maintained by the utilization of carbon dioxide set free through respiration. This state of compensation is only evident when the process of gas exchange is shut off. It is important to note that gas exchange between the plant cells and its surroundings or the environment takes place by mass flow and diffusion (Larcher 2003, p91). Explain the Uptake of Water and Minerals by the Plant After the diffusion of mineral-rich soil water into the roots, the water reaches the vascular cylinder of the root through two ways, (a) by diffusing through the cell wall, and (b) by moving through the cytoplasm. Water enters the cytoplasm through the diffusion across the plasma membrane of the cell in the root’s cortex or epidermis. Dissolved mineral cannot diffuse because the membranes are impermeable to ions (Evers, Starr, and Starr 2010, p418). Mineral ions enter the cytoplasm through the active transport process in the plasma membranes. In the cytoplasm, ions and water diffuse from one cell to the cell through plasmodesmata until they enter the vascular cylinder. After water and ions enter the vascular cylinder, they are distributed to the other parts of the plant by the xylem. The plant’s cell wall is rigid but permeable to ions and water. Soil water can enter vascular cylinder by direct diffusion through the cell walls. The parenchyma cells in the root cortex are tightly packed, and they create a continuous pathway that permits the diffusion of mineral ions and water into the vascular cylinder from the epidermis. It is important to note that soil water diffusing into through the cell wall enters the vascular cylinder through the endodermal cell cytoplasm (Evers, Starr, and Starr 2010, p419). Analyse the Benefits of Exercise and the Problems Associated With Obesity There are numerous health benefits of exercise. Exercise can minimize major illnesses such as stroke, diabetes, cancer, and heart disease by up to 50 percent. Exercise can lower up to 30 percent the risk of early death in an individual. Research indicates that physical activity or exercise can boost mood, energy, sleep quality, and self-esteem. Physical activity has been shown to reduce the risk of depression, Alzheimer’s disease, dementia, and stress. People who do exercise regularly

The Unfulfilled Elisa in John Steinbecks The Chrysanthemums Essay

The Unfulfilled Elisa in John Steinbeck's The Chrysanthemums â€Å"The Chrysanthemums† is a short story in The Long Valley, a collection of short stories by John Steinbeck. This story dramatizes the efforts made by a housewife, Elisa Allen, to compensate for the disappointments which she has encountered in her life. Steinbeck makes it clear that Elisa yearns for something more in her life then the everyday routines of farm life. While Elisa is portrayed as strong, in the end, her strength serves to be insufficient in having the courage to effect any real change in her life since her fragile self-esteem proves to be too susceptible to outside forces. From the beginning of the short story, Steinbeck emphasizes that Elisa is a strong, competent woman who finds her considerable energy channeled into things, such as her garden, which never give her the sort of recognition or satisfaction that she craves. For a brief moment, she senses that she is capable of much more and feels her own strength only to, once again, have a man bring down her efforts, and her self-esteem. The story opens with Elisa working in her garden. Steinbeck makes a point of telling the reader that she is thirty-five. Her age at once implies a woman almost at her middle-age who may be reexamining the dreams of her youth as she contemplates the second half of her life. Steinbeck emphasizes Elisa’s strength as he writes, â€Å"Her face was eager and mature and handsome† (Steinbeck 279). Her husband, Henry, comes back to the house having just completed the sell of some cattle. He is complimentary towards her gardening and comments on her talent. He sugg ests that she put her talent to work in the orchard growing apples, and Elisa considers his offhand comment seriously,... ...’s nature which yearns for expression. For a moment, she feels she touched on such a shared intimacy with the tinker and it is easy to see why she could have been so easily mistaken because the tinker does imply that he also has that sort of aesthetic sensibility when he describes the chrysanthemums which will bloom later in the summer, â€Å"Kind of a long-stemmed flower? Looks like a quick puff of colored smoke?† (282). When the tinker casts her plants aside, it is almost as if he cast aside Elisa’s dreams as well. It’s not just this brief episode that makes Elisa’s cry, but what is really upsetting her is the thought of a future where she feels unfulfilled and unchallenged. Work Cited Steinbeck, John. "The Chrysanthemums." Literature: An Introduction to Fiction, Poetry, and Drama. Ed. X. J. Kennedy and Dana Gioia. 6th ed. New York: Harper Collins, 1995. 239-47.

Promoting Health Internationally Essay

Developing countries are beset with health crises to a greater extent than their more developed counterparts. The lack of resources and the presence of numerous demanding needs causes the insufficient allocation of such resources for the addressing of health issues. In other countries, there is simply no technology to produce the necessary cures for the bigger diseases besetting their populations. Whereas in more developed countries with greater storehouse of resources there is a greater capacity to address health problems, particularly with a more developed technological platform to work from. Not only this, but developing countries have a marked decline in addressing sanitation concerns thus making for environments more prone to diseases caused by bacteria, worms, and viruses.1 With more hygienic living conditions, this is not the observed case in developing countries. Thus, a combination of non-hygienic conditions and low access to healthcare creates atmospheres for developing nations making them more prone to experiencing severe health problems. The first concern regarding health problems in developing countries is the possibility of a disease to develop which is easily transmittable from person to person. The fear of infectious diseases, particularly the fear of such diseases causing a pandemic, has had significant impact on the manner in which the global community addresses global health problems. International agencies have come up with surveillance systems to enable member countries to report incidents of infectious diseases and to better equip non-affected nations against contamination.2 The mechanism of report requires member nations to define the nature and extent of infection of the disease. This is not particularly attractive to infected nations as the reporting of diseases would adversely affect the economy of the said country. With a fear of infection, foreign investors would lower their rates of importation. This would serve to lower the economic growth of the said country. Not only this, but tourists would be fearful of visiting said foreign country and income from such investments would also decline. The stigma against the affected country would translate to a decline in the status of their economy.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   It is in this regard that health issues of individual nations affect the global view on health. The slightest change in the ability of individual countries to provide basic resources or to contribute to the global economy would affect all other countries as a result of global interconnectedness. 3 The dependence of nations, one to the other, cannot sustain the devolution of production of goods in any one nation. Apart from moral responsibilities, this is the weightiest argument to a global perspective on health promotion. The global market favors the ensuring of wealthier nations that less affluent nations will be able to participate fully in the global trade of goods.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   What is not considered in this model are non-infectious diseases plaguing the developing countries around the globe. There is little incentive for global agencies to address such problems since there is no showing that the same would affect citizens of foreign nations. Although the argument for providing aid for the same due to global trade considerations still stands, there is little to no initiative from private drug companies. The primary aim of such companies being profit, they are not drawn by the clamor for lower prices required in developing countries. Thus, the trend remains for drug companies to produce drugs and cures that will answer the needs of developed countries whom they can charge higher prices for the products and services they offer. Diseases plaguing impoverished nations such as malaria, AIDS, tuberculosis and the like are given little attention although they may present greater threats than hypertension and cardiovascular diseases. This is an unfortunate as developed nations should take it upon themselves to promote health in developing nations as well. The international community would benefit to a greater extent with the improvement of all component nations. The nations in the international community should not only consider giving aid to developing nations when the diseases may spread into their own localities but even so when the diseases may be contained domestically. The interest then should not be for global regulation of domestic plagues but it should be for international interest in holistic global health.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Although drug companies refuse to focus on answering the needs of the major diseases in impoverished nations this is not to say that no organized action is being undertaken for the same. Certainly there are individuals and groups who recognize the importance of promoting health on a global scale. The World Health Organization, for example has collaborated with large pharmaceutical companies in order to bring drugs for the cure of prevalent diseases into levels of access for developing nations.4 The proposed plan is to decrease drug prices for developing nations, if the free delivery of the same is not probable, by increasing prices in affluent countries. Such a scheme would permit the subsidization of drugs by developed countries. There would thus be an equitable division of required resources in order to gain access of available cures in the market. There has also been an observed trend in scientific laboratories. Scientists capable of performing research investigating cures for diseases of poverty have shown greater inclination for the same. Funding may be an issue in the matter however, more and more charities are focusing on the aim of global health and even domestic governments are supporting the bid for finding cures for large health issues. Not only this, but movements have been made to have pharmaceutical companies share the process of production if the matter of marketing drugs at a no-profit price is not possible. Local governments or corporations could then work on producing their own drugs using the process and information shared by foreign corporations. These matters are currently being pushed by advocates worldwide. However, the international community still has much ground to cover. The problem of international health is still a major issue receiving small priority in the global scale. The problem of politicking and bureaucracy hinders advances that could be made in this field. Thus, in order to more aptly answer the problem, local policies should first be reshaped and made to realize the importance of health in the governmental platform. Furthermore, local governments should not limit themselves to addressing only their own separate needs. Garrett aptly captures the issue: Tactically, all aspects of prevention and treatment should be part of an integrated effort, drawing from countries’ finite pools of health talent to tackle all monsters at once, rather than dueling separately with individual dragons. 5 Given limited resources, in the international sense as well as in the domestic, the pooling of these same resources is the best solution to the problem of both global and local health. The vision of individual nations should be enhanced to not only address their own problems but they should start to realize the relevance in investing in a global perspective in answering health issues. Certainly, with a view of the same, advances will be made not only for short term goals of fending off singular diseases in certain nations but more so the long term goal of eradicating debilitating diseases that could potentially reappear in similar conditions or in evolved forms. The answer then is to prepare internationally for the problem of global health as the strengthening of individual platforms in individual nations will address the root issue of recurring conditions. This will serve not only to strengthen the global health system but even other sectors of concern such as trade and global relations as more and more countries invest in programs reflecting amity and gratuity. BIBILIOGRAPHY Check, Erika,â€Å"Quest for the Cure,† Foreign Policy, (2006): 28-36. Garrett, Laurie, â€Å"The Challenge of Global Health,† Foreign Affairs 86(1), (2007): 14-38. Naim, Moises and Brundtland, Gro Harlem, â€Å"The FP Interview: The Global War for Public Health,† Foreign Policy 128, (2002): 24-36. Osterholm, Michael T., â€Å"Unprepared for a Pandemic,† Foreign Affairs 86(2), (2007): 47-57. Zacher, Mark W., â€Å"Global Epidemiological Surveillance,† in Inge Kaw, Isabelle Grunberg, and Marc A. Stern, â€Å"Global Public Goods: International Cooperation in the 21st Century (eds.),† (1999), NY: UNAP.